IntermediateData Science Path Certified

Advanced Data Analytics for Marketers

Become a GA4 expert and learn advanced analytics techniques. Master attribution modeling, conversion tracking, and building custom dashboards.

15 hours

89,000 students

4.6 rating

Google Analytics Academy

Free

Full course access

Full lifetime access

Certificate of completion

Downloadable resources

Access on mobile and desktop

Course Modules

Module 1

GA4 Deep Dive

4 hours

Module 2

Conversion Tracking

3 hours

Module 3

Attribution Modeling

4 hours

Module 4

Advanced Reporting

4 hours

Module 1: GA4 Deep Dive

Duration: 4 hours

Lessons in this module:

Event-Based Model

Configuration

Data Streams

Go to Workspace Ask a Question Browse More Courses

IntermediateData Science Path Certified

Advanced Data Analytics for Marketers

Become a GA4 expert and learn advanced analytics techniques. Master attribution modeling, conversion tracking, and building custom dashboards.

15 hours

89,000 students

4.6 rating

Google Analytics Academy

Free

Full course access

Full lifetime access

Certificate of completion

Downloadable resources

Access on mobile and desktop

Course Modules

Module 1

GA4 Deep Dive

4 hours

Module 2

Conversion Tracking

3 hours

Module 3

Attribution Modeling

4 hours

Module 4

Advanced Reporting

4 hours

Module 1: GA4 Deep Dive

Duration: 4 hours

Lessons in this module:

Event-Based Model

Configuration

Data Streams

Go to Workspace Ask a Question Browse More Courses